What's the difference between starting a blog and launching an AmpLever Digital Magazine? It's a question I get asked, and the answer comes down to two things: CONTENT + DISTRIBUTION. With a traditional blog, YOU have to create the content. Then YOU have to figure out how to get people to read it. But what if your community did both? With AmpLever, the businesses and professionals in your community publish their own featured interviews in your branded digital magazine. And here's where it gets interesting... Why do people share posts on social media? Because they're promoting themselves, their businesses, their ideas, and their accomplishments. The same thing happens when they're featured in your magazine. They share their interviews with customers, colleagues, followers, and professional networks. They're not thinking, "I'm going to help market this magazine." They're thinking, "Look! I was featured in a magazine!" And every time they share, they're introducing YOUR magazine to THEIR network. They're promoting themselves. And in the process, they're doing your marketing for you. That's the difference between building a blog and building a participation-driven media platform. Your community creates the content. Your community shares the content. Your community helps grow the audience. That's AmpLever. Learn more: https://www.amplever.com #AmpLever #DigitalPublishing #CommunityMarketing #ContentMarketing #UserGeneratedContent #MediaInnovation