Someone recently asked me a very simple question: “What is AmpLever?” I laughed. Not because it was a bad question. Because it reminded me of something every business owner eventually discovers: We get it. But does our intended customer get it? We spend every day inside our businesses. We know the terminology, the product, the technology and the vision. Sometimes we get so close to what we've built that we forget other people haven't been living with it for the last year. So forget the words “digital magazine” for a minute. Here’s what AmpLever actually does. AmpLever gives you your own online media company. Think Forbes, Entrepreneur, Vogue or your favorite industry publication—but built around your industry, your community, your customers or your area of expertise. It has its own website. Its own brand. Its own articles. Its own contributors. Its own advertising opportunities. Its own audience. Its own revenue opportunities. But there's one very important difference: You don't have to hire a newsroom full of writers to create the content. Let's say you're a real estate agent. Instead of spending every morning trying to think of something clever to post on Instagram, you could own a local media publication featuring the people and businesses in your community. You invite the owner of the neighborhood bakery to tell their story. ✓ They click a link. ✓ They choose the questions they want to answer. ✓ They answer them, upload their photos and publish their story. You didn't interview them. You didn't write the article. You didn't hire a content creator. Then something even more important happens. The bakery owner proudly shares their feature with their customers and their network. Those people arrive at your website to read it. Next you feature the yoga studio. Then the restaurant. Then the local entrepreneur. Then the nonprofit. Then the school. Then the mortgage broker. Each person contributes another story. And each story can introduce another audience to your publication. When those readers arrive, they're not just reading the story that brought them there. Across our publishing network, readers visit an average of 4.7 articles per visit. Now multiply that by 10 contributors. 100 contributors. 1,000 contributors. That's Participation Media. Instead of your company creating content and then paying to distribute it, the people around your company participate in creating the media and have their own reason to distribute it. And because all of those stories live on a media property you control, rather than disappearing into someone else's social feed, you're building Owned Media. That's AmpLever.com We provide the technology and infrastructure that allows: A realtor to become the media for their community. An association to become the media for its industry. A conference to become the media for its speakers, sponsors, exhibitors and attendees. A creator to become the media for their niche. A brand to become the media for its customers. An entrepreneur to become the media for an industry they want to enter. You don't need an audience before you start. The people you feature help you build the audience. And suddenly, “owning a magazine” makes a lot more sense. You're not buying a prettier way to publish articles. You're building a media company where your community helps create the content, distribute the stories and grow the audience. That's why we called it AmpLever - "Amplified Leverage". Now when someone asks me, “What does AmpLever actually do?” I think I finally have the simple answer: We give you the infrastructure to own the media company for your community, industry or niche—and a system that helps the people you feature build it with you. See what AmpLever actually looks like: www.AmpLever.com #AmpLever #OwnedMedia #ParticipationMedia #DigitalPublishing #MediaCompany